Paid Media Specialist

Design
  • Design
  • Anywhere

Position: Paid Media Specialist (Remote)
Hours: 12 am – 8 am SAST (Monday – Friday)
Pay Rate: R21,000 – R28,000 per month (Negotiable based on Experience)

Role Overview:

We are seeking a results-driven Paid Media Specialist to join a leading digital marketing agency. In this role, you will manage and optimise paid advertising campaigns across multiple platforms to drive high-quality traffic, improve conversions, and maximise ROI. As part of a collaborative team, you’ll leverage your expertise in paid media to contribute to the agency’s growth and enhance client success.

About the Client:

Our client is a fast-growing digital marketing agency specialising in SEO, PPC, web development, and creative marketing solutions for diverse industries. With a commitment to delivering innovative, results-driven campaigns, they partner with businesses to enhance their digital presence and achieve tangible growth outcomes. The agency fosters a high-performance culture that values innovation, collaborative problem-solving, and personal growth. They prioritise work-life balance, celebrate achievements and encourage creative thinking, making it an ideal environment for driven professionals to thrive and grow

Key Responsibilities:

Campaign Management: Create, manage, and optimise paid media campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Performance Analysis: Monitor campaign performance using analytics tools, track KPIs, and generate detailed reports to measure success. Budget Management: Plan and allocate budgets effectively to maximise ROI while staying within client constraints. Audience Targeting: Develop and implement precise audience segmentation and targeting strategies to reach the right demographics. Ad Copy and Creative Input: Collaborate with the creative team to develop compelling ad copy, visuals, and landing pages to enhance engagement and conversions. A/B Testing: Conduct A/B tests on ad elements such as headlines, visuals, and calls-to-action to identify the most effective strategies. Market Research: Stay updated on paid media trends, competitor activity, and platform updates to ensure campaigns remain competitive. Client Collaboration: Work closely with clients to understand their objectives, provide insights, and align campaigns with their goals.

Requirements

3–5 years of experience managing paid media campaigns across Google Ads, Facebook Ads, and other major platforms. Over three years of experience in a digital agency environment. Proven track record of achieving and exceeding campaign performance goals. Strong understanding of key metrics like CTR, CPA, ROAS, and conversion rates. Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and other tracking systems. Excellent communication skills and ability to translate complex data into actionable insights. Knowledge of keyword research, audience segmentation, and retargeting strategies.

Desirable:
Experience in a digital agency environment. Certifications in Google Ads or Facebook Blueprint. Familiarity with SEO principles and how they integrate with paid campaigns. Skills in data visualisation tools like Tableau or Power BI

Benefits

Competitive pay and flexible working environment. Opportunity to work with a dedicated team focused on the healthcare sector. Professional development and growth potential within a leading digital marketing agency.

About the company

We are dedicated to bridging the gap between skilled individuals and innovative global businesses.

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